Overlooking the rapids of the Buena Vista Whitewater Park, the Surf Hotel offers a boutique travel experience where details are carefully crafted and spaces tell a timeless story. Guests enjoy a sense of luxury without pretension, inspired by both the understated elegance of European hotels and the spectacular natural beauty of our home in the Rocky Mountains. Whether for solo travelers, families, corporate groups or wedding parties, our contemporary approach to hospitality adapts to suit your style of leisure.


Situated on a 41-acre stretch between old town Buena Vista and the Arkansas River, South Main began as the dream of whitewater kayaker and entrepreneur Jed Selby. This walkable, new urban, development has since welcomed dozens of small businesses, athletes and young families. The Surf Hotel is the most recent investment in South Main, promising to attract further outdoor enthusiasts and mindful entrepreneurs to this vibrant neighborhood.


Buena Vista, Colorado has long been a destination for fresh air, running rapids and the general pursuit of outdoor adventure. From kayaking to hiking, snowshoeing to mountain biking, each season yields a fresh crop of trails and terrain to explore. In the town itself, visitors will discover a wealth of small businesses—from a local brewery and a distillery to shops and restaurants—which celebrate the unique perspective and culture of life in the heart of the Rocky Mountains.